Welcome to the Hidden Gem of New Mexico, Truth or Consequences & Sierra County!

Truth or Consequences & Sierra County Chamber of Commerce

The Truth or Consequences and Sierra County Chamber of Commerce supports and works to enhance our community in order for businesses to prosper and grow. We represent business interests in local government and promote our Sierra County area as a desirable tourist destination and a viable location for business.

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Discover

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Connect

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Grow

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Discover 𓆉 Connect 𓆉 Grow 𓆉

Supporting Local Business Starts Here.

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The Chamber serves as a connection point for businesses, residents, visitors, and community partners throughout Sierra County. Every member plays an important role in strengthening our local economy and creating a vibrant place to live, work, and explore.

Looking for a trusted local business? Ready to grow your own? Interested in getting more involved in the community?

The Chamber is here to help you make meaningful connections and discover the people and businesses that keep Sierra County moving forward.

Local Businesses Make Sierra County Strong.

Every local business has a story, and every story helps shape the character of Sierra County. Our Chamber members are the entrepreneurs, innovators, service providers, retailers, restaurants, nonprofits, and professionals who invest in our communities every day. Their dedication creates jobs, strengthens our local economy, and makes Truth or Consequences and Sierra County a place where people want to live, work, and do business. We are extremely proud to have such a wonderful member base within our Chamber Community.

Business Spotlight

Two smiling people standing behind a table of large popcorn bags, part of a popcorn stand at an outdoor event. The person on the left wears a blue shirt, sunglasses, and an apron, and the person on the right has a green shirt and a watch. In the background, there is a man cooking meat on a grill under a blue tent with yellow text. The image is promotional for Big Lou's Kettle Corn at the 2026 Chamber of Commerce event in Sierra County.

What popped off for some more beer money turned into one of New Mexico's favorite kettle corn businesses. Armed with a great recipe, plenty of hard work, and a passion for bringing people together, Big Lou and Joanie have been traveling to community celebrations, festivals, fairs, markets, and special events across the Southwest to share their delicious creation.

For Louis and Joanie, it has never been just about the kettle corn itself. It's about the conversations shared over a fresh bag, the familiar faces who stop by year after year, and the memories made one event at a time. Every batch is popped with care and served with a smile, making Big Lou's Kettle Corn a crowd favorite wherever they go.

Keep an eye on their upcoming event schedule to see where they'll be popping up next, or book Big Lou's Kettle Corn for your next festival, fundraiser, wedding, corporate event, or community celebration. One taste, and you'll understand why people keep coming back for more!

Big Lou’s Kettle Corn

LEARN MORE & BOOK BIG LOU'S!
CHECK OUT ALL OF OUR MEMBERS

Grow Your Business With the Chamber

Membership is more than adding your business to a directory. It's about joining a network of business owners, nonprofits, entrepreneurs, and community leaders who are working together to strengthen Sierra County.

The Chamber is committed to helping members gain visibility, build valuable relationships, and discover new opportunities through marketing, education, networking, and community engagement. No matter the size of your organization, we're here to help you grow, connect, and succeed.

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Business Promotions

Networking Opportunities

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Business Education

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Community Involvement

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Business Growth

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Referrals for Your Business

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Driving Local Success

BECOME A CHAMBER MEMBER
Two people sitting in a decorated military vehicle, celebrating a military homecoming. The vehicle is adorned with patriotic decorations and a banner reading "Fiesta 2026 Grand Marshal Mary Lou Smith."
Two smiling older men wearing Fourth of July-themed sunglasses and patriotic beaded necklaces, making peace signs with their hands at an outdoor event near a river, with a large tree, a pavilion, and people in the background.
A man wearing a large, decorated blue hat, sunglasses, and a red shirt stands in front of a booth at an outdoor fair, with various toys and hats displayed on the table behind him.
A group of people, including women, men, and teenagers, standing outdoors behind a red ribbon, at what appears to be a ribbon-cutting ceremony. The background features a mountainous landscape under a cloudy sky. One woman in the center is wearing a white dress, a sash, and a crown, indicating she is likely the event's guest of honor or a pageant winner, holding a large pair of scissors, with a large red bow and ribbon in front. The group is casually dressed, some holding skateboards.
A man in a suit and glasses speaking at a conference or event, standing behind a podium with a microphone, in front of banners for 'Connect', 'Ethos', and 'Hersey Photography', with an audience seated facing him in a room decorated with string lights and window blinds.
 

Truth or Consequences & Sierra County Chamber of Commerce

We are located in the heart of the historic downtown area of beautiful Truth or Consequences, New Mexico.

Call Us: (575) 740-8624 - President Destiny Mitchell

Email Us: info@torcchamber.org

Address: 207 S. Foch St., Truth or Consequences, NM 87901

Current Office Hours: Closed until September. Please contact us via email.