Financial/Accounting & Insurance Services

Search all listings from the main directory page


White Sands Federal Credit Union’s commitment to personal one-on-one service is real. That commitment is demonstrated by our call center. It is a local office staffed by trained member service representatives, ready to answer any questions you may have, or conduct most of the transactions you can do at any branch facility, including loans.

Citizens Bank of Las Cruces.jpg

Our Mission Statement

To provide and deliver the best financial services the first time, every time.
Our Core Values


We will treat every person with dignity and courtesy – the way you would want to be treated. We look for ways to encourage and recognize others for their accomplishments. We focus on desired results, not personalities.


We will do what we say we will do. We must be honest and forthright in all our dealings and abide by the Bankers Code of Ethics & Confidentiality Agreement, as it relates to both our customers and bank staff.


A positive, helpful, winning behavior is expected of all staff. Inappropriate remarks about our company or team members are not acceptable. We approach our jobs and those we interact with in a positive & respectful manner. We project a professional image through our actions and our words.


We believe our success depends on the contributions and involvement of team members working together. We are part of a dedicated group of exceptional staff committed to quality service. The spirit of cooperation and teamwork is critical to our success. We must strive to help others when needed. Once a decision is made, we draw together and support it.


We pledge to provide outstanding service – every day, with no exceptions. Our mission is to provide and deliver the best financial services the first time, every time. We strive for 100 percent accuracy. In the event that an error does occur, it will be corrected immediately. We strive to explore and implement ways to create efficiencies, recognizing that change is vital to success.


We will communicate timely with customers & co-workers in a professional and courteous manner, regardless of the form of communication. We will say what we mean and mean what we say. We will respectfully listen to others and encourage a culture where ideas & opinions are shared.


Bank of the Southwest evolved from the idea that community banks continue to thrive as a vital link in the economic well-being and prosperity of thousands of small and medium-sized towns, rural areas, and urban neighborhoods throughout America. Many community banks are becoming obsolete holdovers from a simpler time and incapable of competing in the complex, highly competitive, technology-intensive financial services marketplace that now exists. Bank of the Southwest’s goal is to secure a niche in the financial services market by focusing its efforts on outstanding customer service and servicing the financial needs of those often overlooked by the larger banks.

Bank of the Southwest opened its doors in Roswell on December 10, 1992. The Bank was originally chartered under the name of First Bank of Truth or Consequences. In March of 1993, the holding company purchased First Bank of Truth or Consequences and changed the name to Bank of the Southwest at Truth or Consequences. In August of 1993, the holding company purchased First Bank of Farmington and changed the name to Bank of the Southwest at Farmington . In 1994, the charter was moved from Bank of the Southwest at Truth or Consequences to Bank of the Southwest at Roswell .

The bank experienced very rapid growth during its first two years. The purchase of the two existing banks in Truth or Consequences and Farmington contributed approximately $70 million in deposits. The “De Novo” or start up bank in Roswell created another $30 million in deposit growth. We have a loyal customer base and have a commitment to providing strong personal service through a truly “community” bank. New branches were opened in Hatch in 1998, and Las Cruces in 1999. A new branch was opened in Bloomfield in 2007. We currently operate in eleven locations: the main office and two branches in Roswell, also branch offices in Truth or Consequences, Elephant Butte, Hatch, two branches in Farmington, Kirtland, Bloomfield and in Las Cruces.

We are your local Independent Insurance Agency providing insurance services for your business, your farm and your personal home, autos, and toys.

Showing 7 results